Joining METI's FemTech Demonstration Program with With Midwife
Leading Data Analysis and Effectiveness Verification Using Stress Check and Women's Health Data
dattala Co., Ltd. (Headquarters: Hiroshima; CEO: Yuki Ishihara) has joined as a consortium member with With Midwife, Inc. (Headquarters: Osaka, CEO: Satsuki Kishihata) as the lead organization, and will be responsible for data analysis and effectiveness verification in the FY2025 "FemTech Support Service Demonstration Subsidy" program by the Ministry of Economy, Trade and Industry (METI).
"With Midwife selected for METI FY2025 FemTech Support Service Demonstration Subsidy"
About the FemTech Support Service Demonstration Program
This subsidy supports demonstration projects where FemTech companies, adopting enterprises, medical institutions, and municipalities collaborate to apply products and services aimed at helping working women balance life events with careers and address women-specific health challenges. It promotes initiatives that contribute to workforce diversity and long-term corporate value.
METI | FemTech Support Service Demonstration Subsidy
Key Points
- Demonstration Objective: Identify correlations between corporate stress check results and women-specific health challenges, and verify the effectiveness of individual support and group training. PHR (Personal Health Record) utilization is also in scope, promoting health management and women's empowerment.
- dattala's Role: Design (evaluation criteria, data collection rules, analysis strategy), Analysis (multivariate modeling to examine correlations and attribute-specific characteristics), Visualization & Operations (regular reports connecting to management decision-making). Starting from this demonstration, the goal is to implement "analytics that keep being used" without over-relying on excessive data collection.
About With Midwife, Inc.
- 24/7 Expert Support: Dedicated "Wellness Coordinators (medical professionals)" provide continuous support from anonymous consultations to training and reporting. 3+ coordinators per company, covering health, mental wellness, and childcare comprehensively.
- Evidence-Based Support Design: Practical content supporting the balance between women's life events and careers, built on over 10,000 consultation records.
- Growing Adoption and Trust: Deployed at 30+ companies including major enterprises, with 94.9% satisfaction rate.
- Public Demonstration Track Record: Second selection in 4 years (following FY2021). Leading initiatives to advance corporate health management through PHR utilization.
Background
Women's health challenges and mental health issues directly impact organizational productivity and retention. With Midwife has been providing integrated support through its corporate online health consultation service "THE CARE" — from consultation trend reports to workshops. This demonstration combines their operational expertise with PHR utilization to verify the effectiveness of a practically implementable support framework.
dattala's Contributions
- Design: Definition of evaluation criteria, data collection rules aligned with analysis objectives, and analysis strategy planning.
- Analysis: Multivariate modeling to analyze correlations between stress check scores and women's health metrics, with detailed analysis of attribute-specific characteristics.
- Visualization & Operations: Regular reports delivered in a format that enables management and HR decision-making. Guided by the mission to "bridge people and data, designing the world with technology," the aim is to implement "analytics that keep being used" starting from this demonstration.
About dattala Co., Ltd.
Guided by the mission to "bridge people and data, designing the world with technology," dattala combines AI, digital twins, causal inference, and other advanced technologies — delivering logical, evidence-based solutions to complex challenges facing businesses and society.